Frog’s Leap Winery has been able to stand out with its tasty wine and “sophisticated environmental management system (EMS)” (C392). With a growing number of green consumers causing the development of the LOHAS (Lifestyles of Health and Sustainability) demographic segment, many wineries are looking for ways to gain a competitive edge by differentiating their brands and reducing costs. The premium wine industry in the Napa Valley area is an area saturated with wineries and vineyards of various sizes.
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